I can see a day when TVs are all IP based, resulting in much richer content, and a richer, more immersive experience than you're used to today. A time will soon come when you can watch TV programs on demand, see content and context aware ads targeting to you (no longer just generic ads splatter-gunned to the whole audience and hope a small percentage find it relevant) and perhaps even be able to conduct e-commerce at the same time.
You could be watching prime time, get an ad displayed for a product that is related to the show, targeted to your profile, of real interest to you, with real-time reviews appearing alongside, coupled with a crowd-sourced sentiment for not only the show you're watching, but the product being advertised as well. Embedded will be an ability to click-to-purchase, knowing the purchased item is on it's way to you for delivery tomorrow morning.
No reason to leave the sofa.
